FRAMAZONIAThe Coffee Company · Dubai
Trade Inquiries

Highland Arabica Green Beans · Sustainable Origin Trade

Highland Precision, From Origin to the Gulf.

FRAMAZONIA FZCO is a Dubai-based green coffee trading house licensed by DMCC. We trade one product only: 100% Arabica green beans from sustainable highland farms above 1,000 metres in Minas Gerais, Brazil, and in Guatemala, handled through the DMCC Coffee Centre in Dubai.

Trade routes of FRAMAZONIA Map of the Atlantic with routes from Minas Gerais, Brazil, and from the highlands of Guatemala to the DMCC Coffee Centre in Dubai. Equator Guatemala Highlands Strictly Hard Bean Minas Gerais, Brazil Highland Arabica > 1,000 m Dubai, UAE DMCC Coffee Centre
  • Minas Gerais, BrazilHighland Arabica above 1,000 m · Sul de Minas, Cerrado Mineiro, Matas de Minas
  • Guatemala HighlandsStrictly Hard Bean · Antigua, Huehuetenango, Cobán, Acatenango
  • Dubai, UAEDMCC Coffee Centre · Trading, Quality and Logistics Hub
Routes are shown as great-circle lines, not as shipping lanes.
100%
Arabica green beans. No Robusta, no roasting, no retail.
1,000 – 1,900+ m
Altitude of the farms we buy from, above sea level.
SCA 80 – 86+
Cupping range of our lots, from container volumes to micro-lots.

Institutional Positioning

Direct origin access, settled in Dubai.

Product
100% Arabica green beans
Delivery terms
FOB origin port · CIF destination port · Ex warehouse Dubai
Volumes
Full container loads (FCL) from origin; spot lots from Dubai
Counterparties
Roasters, importers and trading houses
Not our business
Roasting, retail brands, Robusta, financial products

FRAMAZONIA buys green coffee at origin through its own producer relationships and sells it to roasters, importers and trading houses. You contract with one counterparty: FRAMAZONIA FZCO, a DMCC-licensed company in Dubai, a jurisdiction built for commodity trade and its settlement.

We deal in physical coffee only. Our business is the lot itself: selected at origin, documented, shipped and delivered at the quality the contract names.

Discretion

Our sourcing channels are proprietary. We do not publish the names of producers, mills or local partners, and we protect them the way any trading house protects its book. Discretion is not opacity: every lot is traceable to its origin, and contract partners receive the origin data their own due diligence requires, under a confidentiality agreement.

Consistency

Quality is contracted against an approved sample. What you approved is what the container holds, shipment after shipment, and the contract states the tolerances.

Dual Highland Origins

Two highlands, two harvests.

Brazil harvests from May to September, Guatemala from December to March. Fresh crop arrives in two waves a year, and the cups complement each other: body and sweetness from Minas Gerais, acidity and complexity from Guatemala.

Dossier 01

Minas Gerais, Brazil

Plateaus and rolling highlands with a dry, sunny harvest season. Cherries dry evenly, which is why naturals from Minas are so clean in the cup. We buy from the upper band of the state’s altitude range only, where cooler nights slow the ripening and build sweetness.

Altitude1,000 – 1,350 m
HarvestMay – September
Regions
Sul de Minas, Cerrado Mineiro, Matas de Minas
Processing
Natural, Pulped Natural; Fully Washed on request
Varieties
Bourbon, Mundo Novo, Catuaí
Cup profile
Nuts, fine chocolate, caramel; velvety body, balanced acidity
SCA score
80 – 85+

Dossier 02

Highland Guatemala

Antigua and Acatenango lie on young volcanic soils; the limestone highlands of Huehuetenango reach the country’s highest coffee elevations; Cobán grows its coffee in cloud-forest humidity. Shade trees are the rule, the washing uses mountain water, and slow ripening at altitude produces the dense bean the trade calls Strictly Hard Bean.

Altitude1,300 – 1,900+ m
HarvestDecember – March
Regions
Antigua, Huehuetenango, Cobán, Acatenango
Processing
Fully Washed, European Preparation
Varieties
Bourbon, Caturra, Typica; Gesha micro-lots
Cup profile
Citrus and floral notes, fine cocoa; structured acidity, layered complexity
SCA score
82 – 86+

Mandate: 1,000 m

Green Bean Technical Specifications

The standards we trade to.

The table describes what we offer. The binding specification of each lot is the one in the contract and its approved sample.

Trading standards by origin
ParameterMinas Gerais, BrazilHighland Guatemala
Botanical species100% Coffea arabica
VarietiesMinas Gerais, BrazilBourbon, Mundo Novo, CatuaíHighland GuatemalaBourbon, Caturra, Typica; Gesha micro-lots
AltitudeMinas Gerais, Brazil1,000 – 1,350 mHighland Guatemala1,300 – 1,900+ m
ProcessingMinas Gerais, BrazilNatural, Pulped Natural, Fully WashedHighland GuatemalaFully Washed
Grade at originMinas Gerais, BrazilNY 2 and NY 2/3; Strictly Soft, Fine CupHighland GuatemalaSHB EP (Strictly Hard Bean, European Preparation)
Screen sizeMinas Gerais, Brazil16, 17/18Highland Guatemala16 and above
SCA cupping scoreMinas Gerais, Brazil80 – 85+Highland Guatemala82 – 86+
Moisture content10.0 – 11.5%
Water activity (aw)below 0.60
PackingMinas Gerais, Brazil60 kg jute bags with hermetic linerHighland Guatemala69 kg jute bags with hermetic liner
Load per 20-ft containerMinas Gerais, Brazilabout 320 bags, 19.2 tHighland Guatemalaabout 275 bags, 19.0 t
HarvestMinas Gerais, BrazilMay – SeptemberHighland GuatemalaDecember – March

SCA 80 – 84

Fine Cup, container volumes

Consistent lots in full container loads for blends and single-origin lines. The same approved profile, shipment after shipment.

SCA 85+

Specialty lots and micro-lots

Small, separately kept lots from single farms or plots, including Gesha from Guatemala. Offered as the harvest allows.

Altitude mandate

No lot from below 1,000 m

We buy from farms at 1,000 metres above sea level and higher, without exception. Altitude is recorded per lot with the origin data.

Scores refer to the 100-point cupping scale of the Specialty Coffee Association (SCA). Hermetic liners are GrainPro or equivalent. Bag counts per container vary with stowage.

The DMCC Coffee Centre, Dubai

A government-built hub for the whole coffee value chain.

Green coffee is hygroscopic: in the heat and humidity of the Gulf an unprotected lot ages within weeks. The DMCC Coffee Centre in the Jebel Ali Free Zone solves that, and goes much further. Opened by DMCC in 2019 as the first facility of its kind in the Middle East, it brings storage, processing, roasting, packing and quality control under one roof. It is the base of our physical trade.

15,000 m²
Temperature-controlled facility
9,500 t
Green coffee storage capacity
20,000 t
Processing capacity per year, up to
GFSI
Food-safety certified facility

A Government of Dubai institution

DMCC is not a private service provider. The Dubai Multi Commodities Centre was established in 2002 by decree of His Highness Sheikh Mohammed bin Rashid Al Maktoum, today Vice President and Prime Minister of the UAE and Ruler of Dubai. Its authority is a public authority under Dubai law, and the Coffee Centre was built and is operated by DMCC. For our contract partners this means: storage, processing and quality checks of their coffee take place on government-owned infrastructure in the Jebel Ali Free Zone.

2002
DMCC is established by decree of H.H. Sheikh Mohammed bin Rashid Al Maktoum, then Crown Prince of Dubai.
2019
DMCC opens the Coffee Centre in the Jebel Ali Free Zone.
2020
Law No. (3) of 2020, issued by the Ruler of Dubai, confirms the DMCC Authority as a public authority, affiliated to the Investment Corporation of Dubai.
2020
In June the Ruler of Dubai tours the DMCC Tea and Coffee Centres.

The stated ambition

Dubai makes no secret of what it wants to be in commodities. The law that governs DMCC states the purpose in one line, and the head of DMCC has said what it means for coffee.

“… promote the Emirate as a regional and international hub for Commodities trading.”
Law No. (3) of 2020 Concerning the Dubai Multi Commodities Centre, Article 4
“I am pushing to make sure that Dubai is also one of the largest coffee centers in the world.”
Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC, April 2019

Our reading. London, New York, Hamburg, Trieste and the Swiss trading houses have set the standards of the coffee trade for a century and more. A city that built a global metropolis within a single generation tends to finish what it announces, and it is building the infrastructure to be measured against them. That is why FRAMAZONIA trades from here.

One roof, the whole chain

From the arriving container to the shelf-ready pack, every step can happen inside the Centre.

Climate-Controlled Storage

Green beans are stored cooled and shielded from the desert climate, with room for about 9,500 tonnes. Stable conditions protect moisture content and cell structure, and with them the cup the lot had at origin.

Processing and Finishing

Cleaning and de-stoning at about five tonnes an hour, blending, re-bagging and vacuum packing: a lot can be prepared to the buyer’s specification before it leaves the warehouse.

Roasting

Production roasters with a capacity of about 200 kilograms an hour roast under contract. Sample roasters handle batches from 50 grams to five kilograms for approval samples.

Packing and White Label

Automatic packaging lines, capsule and drip-bag packing and white-label services turn green coffee into a shelf-ready product on site.

Laboratories and Q Grading

Three cupping rooms set up to the standards of the SCA and the Coffee Quality Institute for Q grading, a roasting laboratory and an SCA Premier Training Campus. Our lots are sampled, graded for physical defects, measured for moisture, sample-roasted and cupped to SCA protocols before release.

Logistics and Re-Export

Jebel Ali Port is close by. Coffee held in the free zone can be re-exported without UAE import duty: spot lots leave ex warehouse at short notice for the GCC, MENA, Europe and Asia, and larger volumes ship as full containers directly from origin.

Pay as you use: infrastructure on demand

A trading house does not have to own a warehouse, a laboratory and a roasting plant to work with them. At the Coffee Centre we call up exactly the modules a given lot requires and pay for what we use.

For our partners that means speed and scale without the cost of idle plant priced into the coffee. A single pallet and a series of containers run through the same infrastructure.

  • Storage by the day
  • Cleaning and re-bagging
  • Laboratory and cupping
  • Contract roasting
  • White-label packing
  • Freight forwarding

The Centre and the market around it

Hundreds of member companies, from origin exporters and traders to specialty roasters and retailers, operate through the Centre. The market around them is shaped by the flagship aviation and luxury hospitality groups of the Gulf, among them Emirates, Etihad Airways and Jumeirah. Emirates alone serves around 170,000 kilograms of coffee on board each year.

70+
Coffee origins traded through the Centre
2,000+
Professionals who have used its training and event facilities
17,000+
Visitors to World of Coffee Dubai 2025

Working inside this government-owned, GFSI-certified facility means that every FRAMAZONIA lot passing through Dubai is stored, handled and cupped under the same food-safety regime as everything else that moves through the Centre: the level the most demanding buyers of the region expect.

Sources: DMCC, Business Fact Sheet Coffee (July 2025), dmcc.ae and DMCC press releases; Law No. (3) of 2020 Concerning the Dubai Multi Commodities Centre; Gulf News (April 2019, May 2023); Gulf Today (June 2020); Emirates, media release (October 2024). The DMCC Coffee Centre is operated by DMCC. FRAMAZONIA FZCO is a company licensed by DMCC and uses the Centre; it is not its operator. References to the Government of Dubai, its Ruler and DMCC state public facts and imply no endorsement of FRAMAZONIA. Emirates, Etihad Airways and Jumeirah are named as examples of demand in the regional market; no business relationship with FRAMAZONIA or the DMCC Coffee Centre is asserted. Trademarks belong to their owners.

UAE & GCC Market Dynamics

Structural Demand Meets Demographic Expansion.

The coffee market of the UAE and the wider Gulf, from Saudi Arabia to Qatar, Kuwait, Oman and Bahrain, is growing for reasons that do not depend on one good year: more people, more wealth, more hospitality, and a coffee culture that is centuries old.

Branded coffee shops in the Middle East and North Africa

Number of outlets, November of each year

  • +11.2% in the year to November 2024
  • 8.1% a year forecast, 2024 to 2029
5,00010,00015,0000 2022: 8,874 2024: 11,163 2029: 16,460 8,87411,16316,460 20222023202420252026202720282029
  • Counted
  • Forecast
Branded coffee shops in the Middle East and North Africa
YearOutletsStatus
20228,874Counted
202411,163Counted
202916,460Forecast
Source: World Coffee Portal, Project Café Middle East 2023 and 2025.

Growth by arrival

Dubai passed four million residents in September 2025, twice the number of 2010. Professionals, entrepreneurs and investors keep arriving: for 2025, Henley & Partners projected a net inflow of 9,800 millionaires into the UAE, more than into any other country. More than 200 nationalities live here, and each brings its coffee habits along.

Hospitality at scale

Dubai alone welcomed 19.59 million international overnight visitors in 2025, its third record year in a row, and counted more than 154,000 hotel rooms at year-end. Airlines, hotels, lounges and restaurants buy coffee by the tonne, every day of the year.

Qahwa meets specialty

Arabic coffee, qahwa, is the region’s gesture of hospitality and has stood on UNESCO’s list of intangible cultural heritage since 2015. On that foundation a fast-growing café and roastery scene has formed: more than 80% of the industry leaders surveyed by World Coffee Portal call specialty coffee vital to their business. The buyers we serve ask for documented, sustainable 100% Arabica highland lots at SCA 80 to 86+.

USD 11.5 bn

MENA coffee market

Projected size of the coffee market in the Middle East and North Africa, as cited by the Executive Chairman of DMCC in September 2025.

4.0 million

Residents of Dubai

Reached in September 2025. At the end of 2010 the emirate counted 1.9 million: the population doubled in fifteen years.

5,130

Branded coffee shops in Saudi Arabia

Counted in November 2024, after growth of 16.5% in a year. Saudi Arabia holds 46% of all branded outlets in the region.

400+

Coffee roasters in the UAE

Registered roasters according to an industry estimate reported in January 2025, up from about 75 before 2020.

Sources: World Coffee Portal, Project Café Middle East 2023 and 2025 (outlets, forecast, survey); DMCC, September 2025 (market projection); Dubai Statistics Centre (population); Dubai Department of Economy and Tourism, February 2026 (visitors, hotel rooms); Henley & Partners, Private Wealth Migration Report 2025; AGBI, January 2025 (roasters); UNESCO. Forecasts and projections are estimates of the named publishers, not statements of FRAMAZONIA.

The Green Note

Sustainability as a buying criterion, not a campaign.

A coffee tree at altitude stands for decades. The practices that keep its soil, shade and water intact are the same ones that keep the cup we sell. That is why sustainability sits in our buying criteria and not in a brochure.

Regenerative soil

We buy from highland producers who keep the ground covered, return organic matter to the soil and protect steep land from erosion.

Shade and native vegetation

In Guatemala our coffee grows under shade trees, which moderate temperature and shelter biodiversity. In Minas Gerais, where coffee traditionally grows in open sun, we look for farms that preserve native vegetation and keep their legal forest reserves intact.

Water in processing

Washed coffee needs water. We look for mills that recirculate wash water and treat it before discharge. Naturals and pulped naturals from Brazil need little water to begin with.

Lot traceability and value at origin

Every lot carries a number that links the bag to its origin, harvest and processing record. Prices follow the cup: better lots earn the producer a premium, and that premium is the reason to keep investing in quality.

EUDR readiness

The EU Deforestation Regulation, Regulation (EU) 2023/1115, applies from 30 December 2026 to large and medium-sized companies and from 30 June 2027 to micro and small enterprises. From then on coffee may be placed on the EU market only if it is deforestation-free (cut-off date 31 December 2020), legally produced and covered by a due diligence statement.

For lots destined for the EU we hand the buyer the geolocation data of the plots and the origin documents the statement requires. As of October 2026.

Part of a wider commitment

FRAMAZONIA operates within the institutional framework of the VON BOHLEN HALBACH SFO group, whose international climate and environmental mandates include dedicated conservation initiatives in Brazil. The trading house applies the ESG principles of the group across its entire supply chain.

vonbuh.com

On certification: where a lot carries a third-party certificate, the offer names the scheme and the certificate. We make no blanket claims.

Corporate Governance & Legal

Who you are dealing with.

A trading relationship starts with knowing the counterparty. These are the facts of ours.

Operating Entity
FRAMAZONIA FZCO, Free Zone Company, Dubai, United Arab Emirates
Licensing Authority
Dubai Multi Commodities Centre (DMCC)
Licence and Registration
Licence No. DMCC-1009489 · Registration No. DMCC-204185
Licensed Activity
Coffee Trading (Import & Export)
Management
Peter von Bohlen und Halbach, Founder & Managing Director
Group Affiliation
Operating trading house in the ecosystem of the VON BOHLEN HALBACH SFO, Ras Al Khaimah, United Arab Emirates

Trade Inquiries

Start with what you roast or trade.

Tell us the origin and quality you are looking for and the volume you plan. We answer with availability and a specification, and with a sample if you wish.

Office
Jumeirah Lakes Towers, Dubai, United Arab Emirates